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In the fast-paced world of streaming services, where viewer retention is as critical as acquisition, the role of a Viewer Growth Manager is vital. Meet Theo Robinson, a trailblazer at Hulu whose innovative approach to product design and user experience is helping shape the future of digital entertainment. In this article, we dive into Robinson’s journey into the design world, his day-to-day responsibilities at Hulu, and the creative philosophy that drives his work. From embracing discomfort in design to drawing inspiration from travel and personal experiences, Robinson’s insights offer a unique perspective on the intersection of creativity and user engagement in the streaming industry.

Key Takeaways

• Theo Robinson emphasizes the importance of creativity and curiosity in product design.
• He encourages new designers to embrace discomfort and continuously learn as the field evolves.
• Robinson’s design mantra focuses on creating products that users truly love.

Theo Robinson’s Journey into Design

### Theo Robinson’s Journey into Design

In this feature, we dive into the inspiring journey of Theo Robinson, who currently serves as a Manager in Hulu’s Viewer Growth team. Robinson’s role is pivotal in enhancing user experience, particularly through initiatives designed to acquire and retain viewers amidst an increasingly competitive landscape. One notable aspect of his position is the freedom he enjoys at Hulu to explore and ideate on various projects—an experience he contrasts with the often time-constrained environment of a design agency.

Robinson recognizes the challenges that come with being a designer in a rapidly evolving field. He encourages newcomer designers to embrace discomfort and adopt a mindset of broad learning. This adaptability, he emphasizes, is key to staying relevant in a space where trends are continually shifting. Outside of work, Robinson finds joy in sketching, indulging in Marvel content, and traveling. His adventures in cities like Cape Town and Paris have left a lasting impression on his creative outlook. For inspiration, he turns to design award websites and closely follows current design trends, believing that genuine creativity is fueled by curiosity and diverse experiences.

Robinson’s passion for design was sparked early on, stemming from a school project linked to his aunt, who was a talented Art Director. This early interest paved the way for his transition from print design to web and UI design, eventually leading him to specialize in UX and product design. His personal design mantra reflects his commitment to crafting products that users love and relate to. Currently, he is engrossed in the series ‘Snowfall’ on Hulu, a testament to his professional focus and enjoyment of engaging storytelling.

Enhancing Viewer Experience at Hulu

As Robinson continues to innovate within Hulu, he emphasizes the importance of collaboration across teams to foster creativity and improve overall user satisfaction. By engaging with diverse perspectives, he believes that the best design solutions can emerge, catering to a wide variety of viewer needs and preferences. This collaborative spirit is not only vital for project success but also enhances the workplace culture, where every voice can contribute to the creative process. With the fast-paced nature of digital products, Robinson and his team consistently analyze user feedback to iterate on their designs, ensuring that the viewer experience is always evolving and improving. This commitment to user-centered design is a hallmark of Hulu’s approach, ultimately driving higher viewer engagement and loyalty.